Susquehanna Art Museum

 Fueling Community Revitalization through Communication

In an ongoing effort to deliver practical experiences for public relations students, Dr. Byrum arranged for a team of Bloomsburg University students to prepare a strategic communications plan for the Susquehanna Art Museum during a Husky Research project. Students visited the Harrisburg facility to conduct a strategic communications planning session with the museum’s leadership and returned several months later to deliver a plan comprised of communications objectives, key publics, and recommended communications approaches for the museum.