Publishing

SCHOLARSHIP: PUBLISHING 

  • Byrum, K. (2017).  Boosting Brand Reputation and Promoting Purchase Intention Through Corporate Social Responsibility Communication: A Test of Source, Format and Sentiment Effects in Social Media. Research Journal of the Institute for Public Relations, 3(2) February.
  • Byrum K. (2017). Financial and Investor Relations. In Laskin, A. (Ed.), Financial Communication. New York: Wiley (In press, expected date: September, 2017).
  • Byrum, K. (2016). The European right to be forgotten: A challenge to the United States Constitution’s First amendment and to professional public relations ethics. Public Relations Review, http://dx.doi.org/10.1016/j.pubrev.2016.10.010
  • Byrum, K (2016). Heideggerian Exploration of Contemporary Corporate Communications: Perspectives on Internal Communications, External Relations, Human Agency, and Corporate Social Responsibility. Pennsylvania Communications Annual, Vol 71, Issue 2, p10-27.
  • Byrum, K. (2015) Building a CSR Community of CSR Stakeholders Through Social Media, Vol. 7, CSR Guidebook. PR News, Access Intelligence: New York.  
  • Byrum, K. (2015). A Comparison of the Source, Media Format, and Sentiment in Generating Source Credibility, Information Credibility, Corporate Brand Reputation, Purchase Intention, and Social Media Engagement in a Corporate Social Responsibility Campaign Presented Via Social Media. Communication and Media Abstracts (ISBN 978-618-5065-91-1), 29.
  • Byrum, K. (2015). The Role of the Public Relations Professional in Corporate Social Responsibility Communication. CSR Wire.
  • Byrum, K. (2015) Crafting the Message in Corporate Social Responsibility Communications. CSR Wire.
  • Byrum, K. (2013) Bridging the Gap Between Strategic Communications Education and Master of Business Curriculum. Public Relations Society of America. Retrieved from http://www.prsa.org/learning/mba/#.VZFvujPbLDc.
  • Byrum, K. (2012). How (and Why) to Create A Corporate Social Responsibility Platform. A Guide to Best Practices in Corporate Social Responsibility & Green PR. Vol. 4. by PR News. Access Intelligence, New York: NY.
  • Bohm (Byrum), K. (2002) Greenville: A Vested Interest. Montgomery, ALA: Community Communications. ISBN-13: 978-1581920536.
  • Bohm (Byrum), K. & Council. A. (1998) Greenville: Welcome. Montgomery, ALA: Community Communications. ISBN-13: 978-1885352316.