SCHOLARSHIP: PUBLISHING 

RESEARCH INTERESTS

First Amendment/Media Law · Strategic Communications · Public Relations Pedagogy · Corporate Social Responsibility Communication · Philosophy in Communication · Ethics

SCHOLARSHIP: PUBLISHING

BOOKS (4)

Byrum, K. (2018). First Amendment Enemy: The European Right to Be Forgotten. New York: Lexington Books a division of Rowman and Littlefield.

Byrum, K. (Ed.), (2018). Public Relations Strategies and Tactics. Routledge: Taylor & Francis Group, Cognella Anthology Series.

Byrum (Bohm), K. (2002). Greenville: A Vested Interest. Montgomery, ALA: Community Communications. ISBN-13: 978-1581920536.

Bohm (Byrum), K. & Council. A. (1998). Greenville: Welcome. Montgomery, ALA: Community Communications. ISBN-13:                 978-1885352316.

 

BOOK CHAPTERS (2)

Byrum K. (2018). Financial and Investor Relations. In Laskin, A. (Ed.), Financial Communication. New York: Wiley.

Byrum, K. (2019). Forget Me Not: Why Europe’s Right to be Forgotten stumbles in the United States. In Drucker, S. (Ed.), Regulating Social Media: Legal and Ethical Considerations, Vol. 2. Peter Lang Publishing. (In Editing/Review)

 ARTICLES 

Rennie, K, Byrum, K., Tidwell, M. & Chitkara, A. (2018). Strategic Communication in MBA Curricula: A qualitative study of student Outcomes. Journal of Management Education. DOI:    10.1177/1052562918774593

Byrum, K. (2017).  Boosting Brand Reputation and Promoting Purchase Intention Through Corporate Social

Byrum, K. (2017).  Boosting Brand Reputation and Promoting Purchase Intention Through Corporate Social Responsibility Communication: A Test of Source, Format and Sentiment Effects in Social Media. Research Journal of the Institute for Public Relations, 3(2) February.

Byrum, K. (2016). The European right to be forgotten: A challenge to the United States Constitution’s First amendment and to professional public relations ethics. Public Relations Review, http://dx.doi.org/10.1016/j.pubrev.2016.10.010

Byrum, K (2016). Heideggerian Exploration of Contemporary Corporate Communications: Perspectives on Internal Communications, External Relations, Human Agency, and Corporate Social Responsibility. Pennsylvania Communications Annual, Vol 71, Issue 2, p10-27.

Byrum, K. (2015) Building a CSR Community of CSR Stakeholders Through Social Media, Vol. 7, CSR Guidebook. PR News, Access Intelligence: New York.  

Byrum, K. (2015). A Comparison of the Source, Media Format, and Sentiment in Generating Source Credibility, Information Credibility, Corporate Brand Reputation, Purchase Intention, and Social Media Engagement in a Corporate Social Responsibility Campaign Presented Via Social Media. Communication and Media Abstracts (ISBN 978-618-5065-91-1), 29.

Byrum, K. (2015). The Role of the Public Relations Professional in Corporate Social Responsibility Communication. CSR Wire.

Byrum, K. (2015) Crafting the Message in Corporate Social Responsibility Communications. CSR Wire.

Byrum, K. (2013) Bridging the Gap Between Strategic Communications Education and Master of Business Curriculum. Public Relations Society of America. Retrieved from http://www.prsa.org/learning/mba/#.VZFvujPbLDc.

Byrum, K. (2012). How (and Why) to Create A Corporate Social Responsibility Platform. A Guide to Best Practices in Corporate Social Responsibility & Green PR. Vol. 4. by PR News. Access Intelligence, New York: NY.