Uniting Ten Berwick Non-Profit Associations with Public Relations Students

Consistent with Dr. Byrum’s values to bring real-world opportunities to mass communications students, a College of Liberal Arts Curriculum Enhancement grant was awarded in the spring of 2015, allowing 10 public relations students to perform strategic communications planning for ten Berwick Area United Way agencies. With supplemental funding from the Berwick Area United Way Foundation, ten non-profits gained access to public relations strategies and effective communications approaches.